Kajabi vs Teachable (2026): which course platform is better?
By Will
Kajabi and Teachable are two of the most established platforms for selling online courses, and on the surface they do similar jobs: host your course, take payment, and give students somewhere to learn. The difference is depth and price. Kajabi is a full marketing platform that happens to include courses; Teachable is a course platform first.
Teachable is the better value if courses are your main product and you want to keep costs down. Kajabi is worth the extra cost once you need serious marketing automation, funnels and multiple products beyond courses.
How we compared
- Course and content tools
- Pricing and transaction fees
- Marketing and automation
- Ease of use
| # | Tool | Best for | Rating | Pricing | |
|---|---|---|---|---|---|
| 1 | KajabiBest for scaling and marketing | Established creators scaling a business, Course and membership businesses | No free plan; from $71/mo (Starter) billed annually, rising to $399/mo (Pro) | Visit | |
| 2 | TeachableBest value for course creators | Course creators wanting a focused platform, Creators moving up from a simpler tool | No free plan; from $39/mo (Starter, 7.5% transaction fee) billed annually, or $89/mo (Builder) for 0% fees | Visit |
#1 · Best for scaling and marketing
Kajabi
More expensive at every tier, but you get funnels, deep email automation, an affiliate program and AI content tools alongside course delivery. The Starter plan limits you to one product, so budget for Basic or above to get real value. The pick once you are ready to run a full marketing operation, not just a course.
#2 · Best value for course creators
Teachable
Cheaper than Kajabi at every comparable tier, with course, quiz and certificate tools that are just as polished. The Starter plan's 7.5% transaction fee is worth avoiding by moving to Builder, which drops fees to zero. The pick if courses are the whole business, not a piece of a bigger funnel.
Kajabi vs Teachable: the key differences
Kajabi bundles website building, email marketing, sales funnels and an affiliate programme around its courses, and prices accordingly, starting around $71/mo and rising to $399/mo billed annually. Teachable keeps the focus tighter on course delivery, starting around $39/mo, though that entry tier carries a 7.5% transaction fee that disappears once you move to Builder at $89/mo.
Which should you choose?
Choose Kajabi if you plan to run email marketing, sales funnels and an affiliate program from the same platform as your course, and you can justify the higher price. Choose Teachable if your course is the product and you would rather keep other marketing tools separate or add them later.
Both are solid choices for a first serious course; the decision mostly comes down to how much marketing infrastructure you want built in versus how much you want to pay for it. For simpler, cheaper alternatives, see our roundup of the best course platforms for creators.
Frequently asked questions
Is Kajabi or Teachable cheaper?
Teachable is cheaper at every tier. Its Starter plan starts around $39/mo billed annually versus Kajabi's $71/mo, though Starter carries a 7.5% transaction fee that Kajabi does not charge.
Does Teachable have transaction fees?
Only on the entry Starter plan, at 7.5% per sale. Builder and Growth both drop this to 0%.
Which has better marketing tools, Kajabi or Teachable?
Kajabi. It includes sales funnels, deeper email automation and an affiliate program alongside courses, while Teachable focuses more tightly on course delivery.