Every tool we cover.

The polished, premium password manager loved by individuals, families and teams.

14-day trial; from ~$2.99/mo (individual), family and business plans available

A long-established, beginner-friendly email marketing platform with a free plan and standout 24/7 customer support.

Free plan up to 500 subscribers. Paid plans from around $15/mo, scaling with your list size.

An open-source, AI-native automation tool you can self-host, with a fast-growing library of connectors.

Free to self-host; cloud from low monthly

The industry standard PDF tool, sold as a subscription. Strongest on accessibility, compliance, cloud collaboration and anything that has to be right first time.

Standard from $14.99/mo annual; Pro from $19.99/mo annual (more month to month)

An SEO toolset best known for the size and quality of its backlink index, with strong keyword research and site audit tools.

Limited free Webmaster Tools. Paid plans from around $129/mo.

A spreadsheet-database hybrid for building lightweight apps and structured workflows.

Free plan; paid from ~$20/seat/mo

AI-powered SEO automation that applies on-page changes across your whole site at scale, without editing code.

Free trial. Premium plans from a few hundred dollars a month.

A clean, widely loved work management tool for planning projects and keeping teams aligned.

Free plan; paid from ~$11/user/mo

A newsletter platform with built-in growth and monetisation tools, built by people from the Morning Brew team.

Free up to 2,500 subscribers; paid from ~$39/mo

Beautiful, web-based proposals that win work faster. Built for freelancers, agencies and small businesses, with tracking, signatures and payments.

14-day free trial; paid from ~£10/user/mo billed annually

The best free, open-source password manager, with an unlimited free plan and cheap upgrades.

Free plan (unlimited passwords); Premium ~$10/year; teams from ~$3/user/mo

One of the most established WordPress hosts, officially recommended by WordPress.org, with straightforward shared hosting plans.

30-day money-back guarantee. Starter plan from $3.99/mo (36-month term), renews at $9.99/mo. Business plan from $6.99/mo, renews at $13.99/mo.

Prompt-to-app in the browser: describe what you want and Bolt builds and runs a full-stack web app.

Free tier; paid from ~$20/mo (token-based)

An easy no-code website builder with agency white-label options. Plans from $19/mo, popular with freelancers and agencies building client sites.

Personal $19/mo ($190/yr); Agency $69/mo; White Label $159/mo (agency); Enterprise custom; 20% off yearly

A no-code platform for building full web applications, not just websites.

Free to build; paid from ~$32/mo

Simple, clean social media scheduler with a genuinely usable free plan, priced per connected channel rather than per user.

Free plan (3 channels); paid from $5/channel/mo (Essentials, or $60/channel/yr annual)

A dead-simple builder for one-page sites, landing pages and link-in-bio pages, at a tiny price.

Free; Pro from ~$19/year

A feature-packed project management platform that aims to replace several tools at once.

Free plan; paid from ~$7/user/mo

Popular time tracker with a genuinely generous free plan and the cheapest paid tiers. Built for freelancers and teams that want to track hours without the cost.

Free plan (unlimited tracking & projects); paid from $3.99/user/mo billed annually

Managed cloud hosting on top of DigitalOcean, Vultr, AWS and Google Cloud, with pay-as-you-go pricing.

No free plan (3-day free trial). Pay-as-you-go from around $11/mo on DigitalOcean.

A docs-meets-spreadsheet workspace that blends flexible documents with powerful tables and automations.

Free plan; paid from ~$10/user/mo

Identity theft protection from Nord Security (formerly NordProtect), with monitoring and cyber insurance. Currently US-focused.

US only; from around $8.99/mo (check current pricing and plans)

A feature-rich password manager that bundles dark-web monitoring and a VPN on higher tiers.

Free plan (limited); paid from ~$3.33/mo (check current)

Edit video and podcasts by editing the transcript. AI tools for filler-word removal, studio sound and an AI avatar.

Free plan (60 min/mo); paid from ~$16/mo billed annually

The best known e-signature platform, with the widest recognition, integrations and enterprise features, at a premium price.

Personal £8/mo; Standard £20/user/mo; Business Pro £33/user/mo (billed annually)

A clean, developer-friendly e-signature tool (formerly HelloSign), strong on simplicity and a solid API.

Free plan (limited); paid from ~$15/mo (check current)

AI employees that work entirely by email. Each agent gets its own company address, takes instructions from your inbox and reports back when the job is done.

Free plan (400 one-off credits); paid from $19/mo ($15/mo billed annually)

All-in-one CRM with marketing, sales and support in one tool. Built for small businesses that want HubSpot features at a lower price.

Free plan (up to 15 users); paid from ~$12.74/user/mo billed biennially

A premium, beginner-friendly VPN known for simplicity, reliability and strong streaming performance.

30-day money-back; from ~£4.49/mo on the annual plan (check current)

A meeting recorder with a genuinely free unlimited plan, built around instant AI call summaries, clips and, on paid tiers, CRM sync for sales teams.

Free plan (unlimited); Premium from $16/user/mo billed annually

An AI meeting assistant that joins Zoom, Google Meet and Teams calls to transcribe, summarise and let you search across every conversation your team has had.

Free plan (400 min storage); Pro from $10/seat/mo billed annually

A fast, design-first website builder with a generous free tier, great for landing pages and portfolios.

Free plan; paid from ~$10/mo

Cloud accounting built for freelancers and service businesses, with best-in-class invoicing, time tracking and expenses.

30-day free trial. Paid plans from around $19/mo (billed by number of clients).

An all-in-one developer API suite: 13 APIs (scraping, screenshots, PDF, DNS, SSL and more) under one subscription. Built for developers and technical teams.

Free plan (500 credits); paid from $19/mo (Starter), Growth $69/mo, Business $349/mo

Turn spreadsheets and data into polished mobile and web apps, fast, with no code.

Free plan; paid from ~$25/mo

Simple team chat built into Google Workspace, tied neatly to Gmail, Meet and Drive.

Included with Google Workspace (from ~£5/user/mo)

Turn AI-generated HTML into a live website in seconds. Paste code from ChatGPT or Claude and get a real page with domain, forms and payments built in.

Free plan (5 preview pages); paid from $10/mo (Starter)

Time tracking tied tightly to invoicing and billing, ideal for agencies and freelancers who bill clients by the hour.

Free plan (1 seat, 2 projects); paid from $11/seat/mo billed annually

AI video and avatar tool aimed at creators and marketers, with custom digital twins and fast social clips.

Free plan (3 videos/mo); paid from ~$24/mo billed annually

A flipbook maker that turns PDFs into interactive, page-flipping digital magazines, catalogs and brochures.

Free plan (with Heyzine branding). Paid plans from around $8/mo, with custom branding and more features.

Budget web hosting with WordPress-specific plans, AI site tools on higher tiers, and some of the cheapest advertised prices in the market.

30-day money-back guarantee. Premium plan from $2.99/mo (48-month term), renews at $10.99/mo. Unlimited plan from $3.99/mo, renews at $16.99/mo.

The best known all-in-one CRM platform, with a generous free tier and deep marketing, sales and service tools.

Free CRM; paid Starter from ~$15/seat/mo, Professional much higher

Time tracking with employee monitoring, productivity insights and payroll. Built for teams and agencies that manage remote or field staff.

Free plan (1 user); paid from $4.99/user/mo (Starter), Grow $7.50, Team $10, Enterprise $25, billed annually (2-seat min)

A premium landing page platform built for ad teams and agencies running paid campaigns at scale, with personalisation and collaboration.

14-day free trial; from $79/mo (Create, annual), Optimize $159/mo

The premium AI writing and marketing platform, with strong brand voice, templates and team features. Built for marketing teams and agencies.

No free plan (7-day trial); paid from $59/seat/mo billed annually

The standard project tool for software teams, built around agile boards, issues and deep customisation.

Free up to 10 users; paid from ~$8/user/mo

An all-in-one platform for building and scaling online courses, memberships and marketing funnels, aimed at established creator businesses.

No free plan; from $71/mo (Starter) billed annually, rising to $399/mo (Pro)

Premium managed WordPress and application hosting on Google Cloud's fastest infrastructure, with expert support.

No free plan (30-day money-back guarantee). Managed WordPress from around $35/mo, 1 site, 25k visits. Free migrations.

An email marketing platform built for creators, with strong automation, landing pages and deliverability.

Free up to 10,000 subscribers; paid from ~$25/mo

An easy, template-rich landing page and lead-generation builder. Built for small businesses that want high-converting pages without a developer.

7-day free trial; paid from $99/mo (Grow), 20% off annual

A new all-in-one AI CRM for local and service businesses: customers, jobs, scheduling, payments, reviews and marketing in one system.

3-day free trial; Core $59/mo (3 users), Operator $99/mo (10 users), Scale $199/mo (unlimited users, 3 locations). Setup normally $999 (waived in current launch promo).

An AI app builder that turns a plain-language prompt into a full-stack web app, with frontend, database and auth.

Free tier; paid from ~$25/mo

A visual automation tool with powerful logic, more flexible (and cheaper) than Zapier for complex flows.

Free plan; paid from $9/mo

An affordable, beginner-friendly SEO suite with five tools: keyword research, rank tracking, SERP analysis, backlink checking and site audits.

10-day trial. Paid plans from around $29/mo (cheaper billed annually). No free plan.

All-in-one social media management platform with scheduling, analytics, and paid ad reporting for agencies and in-house teams.

Free plan; paid from $20/mo (Starter, billed annually)

Team chat, meetings and collaboration built into Microsoft 365. The obvious pick if your business already lives in Office.

Free plan; paid via Microsoft 365 Business plans

A colourful, approachable work platform for managing projects, sales and operations.

Paid from ~$9/seat/mo (3-seat minimum)

An affordable email marketing and automation platform with a powerful workflow builder, landing pages and signup forms included.

30-day free trial. Paid plans from around $9/mo, scaling with your list size.

A cold email and outreach platform with unlimited sending accounts, built-in warm-up, AI personalisation and a unified inbox. Built for B2B sales teams and agencies.

Free forever plan; paid from $30/mo ($16/mo billed annually)

A simple, affordable password manager from Nord Security, with a free plan and easy autofill across devices.

Free plan; Premium £1.09/mo, Family £1.89/mo on a 2-year plan (VAT excl.); Business plans available

The best known VPN, with fast servers, strong security and a huge network. Built for anyone who wants privacy and to unblock content reliably.

30-day money-back; from £2.59/mo on a 2-year plan (Basic), Complete £3.39/mo, Ultimate Max £6.29/mo

An all-in-one workspace for docs, wikis, notes and lightweight project management.

Free for individuals; paid from ~$10/user/mo

A meeting transcription tool best known for fast, accurate live captions, built for people who want to read along in real time as well as review notes afterwards.

Free plan (300 min/mo); Pro from $8.33/user/mo billed annually

A desktop PDF editor for Windows and Mac sold as a one-off payment rather than a subscription. Edits text and images, converts to Office formats, runs OCR and signs documents.

Free tier (2 page limit, 5 tasks); one-off payment from $39, lifetime $119

All-in-one document automation for proposals, quotes, contracts and e-signatures, with a generous free eSign tier.

Free plan (60 docs/yr); paid from $19/seat/mo billed annually

A focused, sales-first CRM built around a clear visual pipeline. Loved by sales-led teams that want to close deals, not manage marketing.

No free plan (14-day trial); paid from ~$14/seat/mo billed annually

A free, colourful project management tool in the style of Monday.com. Built for teams that want boards, tasks and views without the price.

Free plan (unlimited boards, items & views); paid from $3.99/user/mo billed annually

An all-in-one platform for creators to sell online courses, digital downloads and memberships, with email and a website built in.

Free plan available (with transaction fees). Paid plans from around $33/mo, with lower or no fees.

Proposal software built for sales teams that need control, consistency and analytics across a pipeline of deals.

14-day free trial; paid from $19/user/mo billed annually (Business is enterprise-priced)

A privacy-first, Swiss-based VPN with a genuinely unlimited free plan and open-source apps.

Free plan (unlimited data); VPN Plus £2.39/mo, Unlimited £6.39/mo on a 2-year plan

Budget-friendly scheduler with unlimited posting on its cheapest paid plan, plus AI tools and post recycling on higher tiers.

Free plan; paid from £2.95/mo (Professional, billed annually), 7-day trial

A free team chat app and Slack alternative with unlimited users and unlimited message history. Built for teams that want Slack's core without the price.

Free plan (unlimited users & message history); paid from $2.49/user/mo billed annually

Build internal tools fast by connecting your databases and APIs to drag-and-drop components.

Free plan; paid from ~$10/user/mo

An all-in-one AI product photography suite. Turn one product photo into studio shots, AI models, mockups, ads and listing images. Built for e-commerce sellers and brands.

Free to start; Starter £29.90/mo (£9.90 first month), Growth £54.90/mo, Scale £129.90/mo, Agency £249.90/mo; up to ~30% off yearly

A fast, affordable AI writing assistant with a free plan. Built for individuals and small businesses who want good copy without a big bill.

Free plan (10k chars/mo); Unlimited from $7.50/mo billed annually

Established accounting software with cloud and desktop options, strong in the UK and scalable for growing businesses.

Paid from ~$10/mo; free trial

An AI email management tool that automatically filters unimportant messages out of your inbox, working with any email provider.

14-day free trial. Paid plans from around $7/mo, with more features on higher tiers.

A powerful all-in-one marketing suite covering SEO, content, advertising and competitor research, built for serious marketers and agencies.

Limited free account. Paid plans from around $139.95/mo.

A fast, affordable e-signature tool with a free plan. Built for freelancers and small businesses who want easy, legally binding signing without DocuSign prices.

Free plan (3 docs/mo); paid from $10/mo (Light), Business $30/mo, 20% off annual

The best known team chat platform, with the largest app ecosystem and the most polished experience, at a premium price.

Free plan (90-day history); paid from £5.75/user/mo billed annually

Content-category scheduler built around evergreen post recycling, aimed at solopreneurs and small teams who want to reuse content automatically.

No free plan; paid from $24/mo (Bootstrap, billed annually), 14-day trial

Build client portals, internal tools and websites on top of Airtable or Google Sheets, with no code.

Free plan; paid from ~$49/mo

An all-in-one, design-led website builder that is easy for non-technical people to launch a polished site.

Paid from ~$16/mo (billed annually)

An AI content optimisation tool that scores your writing against the top-ranking pages so it ranks.

Paid plans from around $99/mo.

A fast, feature-rich VPN with unlimited device connections, at a budget-friendly price.

30-day money-back; from ~£1.99/mo on a 2-year plan (check current)

AI video platform that turns a script into avatar-led video in 140+ languages. Built for training, explainers and marketing.

Free plan (10 min/mo); paid from ~$18/mo billed annually

An affordable all-in-one platform for sales funnels, email, online courses and websites, with a genuinely useful free plan.

Genuinely useful free plan. Paid plans from around $27/mo (cheaper billed annually).

A course-focused platform for creators who want a clean teaching experience without a full marketing suite bolted on.

No free plan; from $39/mo (Starter, 7.5% transaction fee) billed annually, or $89/mo (Builder) for 0% fees

A virtual assistant service with experienced, US and UK based assistants for admin, scheduling, email, research and more.

Free trial task. Plans priced by monthly hours, from around $32/hour.

The best-loved time tracker for ease of use, with a clean interface freelancers actually enjoy using every day.

Free plan (up to 5 users); paid from $9/user/mo

A dead-simple kanban board tool for organising tasks visually, loved for its ease and generous free plan.

Free plan; paid from ~$5/user/mo

A conversion-focused landing page builder with AI optimisation (Smart Traffic) for marketers who live and die by conversion rate.

14-day free trial; from $29/mo (Starter), Build $99/mo, 25% off annual

Managed WordPress hosting built for agencies and businesses, with strong developer tooling and staging.

No free plan. Startup from around $20/mo (billed annually), 1 site, 25k visits.

A secure runtime for AI agents. Keeps credentials out of the model context, enforces scoped access at execution time, and puts approvals and an audit trail around what an agent actually does.

Free plan (1 concurrent session); paid from $20/mo, up to $200/mo

A visual website builder that outputs clean, production-grade code, popular with designers and agencies.

Free to build; site plans from ~$14/mo

An affordable, AI-assisted website builder for small businesses, with modern templates, ecommerce and an optional done-for-you service.

Free plan to try. Paid plans from around $15/mo (cheaper billed annually).

An affordable virtual assistant service offering dedicated assistants for a flat monthly fee.

Flat monthly plans, from around $300/mo for part-time support.

An easy, flexible website builder with a huge template library and app market, popular with small businesses.

Free plan; paid from ~$17/mo

An AI writing platform that has leaned into SEO and long-form content, with research and optimisation features built in.

Free trial; paid from $79/mo billed annually

Modern cloud accounting software built for small businesses, with a clean interface and a huge app ecosystem.

Paid from ~$15/mo; free 30-day trial

The most popular automation platform, connecting 7,000+ apps with no code.

Free plan; paid from $19.99/mo

A source-available automation tool you can self-host, flexible and developer-friendly.

Self-host free; cloud from ~$20/mo

Vercel's AI builder that turns prompts into React and Next.js interfaces and apps, with clean, usable code.

Free tier; paid from ~$20/mo (credits)