Poptin

Pros

• +Excellent drag and drop popup and form builder
• +Smart targeting by exit intent, scroll, time on page and more
• +Email campaigns, segments and automations alongside your forms
• +Genuine free plan to start with
• +Easy to install on WordPress, Shopify and most site builders

Cons

• −Email features are lighter than a dedicated email platform
• −Paid plans priced by site visitors, so busy sites pay more
• −Multiple domains push you onto pricier tiers
• −Fewer native integrations than bigger marketing suites