← All tools

Metricool

4.4Social media management

All-in-one social media management platform with scheduling, analytics, and paid ad reporting for agencies and in-house teams.

Free plan; paid from $20/mo (Starter, billed annually)

Visit Metricool

Pros

  • Generous free plan covers a small brand properly, not just a trial
  • Deep analytics including paid ad performance across networks
  • Covers Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, YouTube and Google Business Profile
  • Built-in link-in-bio page and best-time-to-post heatmap
  • Competitor tracking on paid plans

Cons

  • Pricing scales quickly once you pass the included brand count on a plan
  • So many features packed in that the interface feels busy at first
  • Advanced analytics is a paid add-on even on the Starter plan
  • Steeper learning curve than a simple scheduler like Buffer

Best for

AgenciesMulti-brand teamsMarketers who want analytics and scheduling together