Make (Integromat) review 2026: the power user's automation tool

Make (formerly Integromat) is the automation tool power users reach for once they've outgrown the simplest options. Its visual scenario builder makes complex, multi-step, branching workflows genuinely manageable, and it does so at a noticeably lower price than the best-known alternative.

Having run real automations on Make, our view is that it offers the best value in the category for anyone willing to learn its visual editor. Absolute beginners who want the simplest possible path may still prefer Zapier, but they'll pay more for that simplicity.

What is Make?

Make is a visual automation platform that connects your apps and services into 'scenarios', flows that move and transform data automatically. Where many tools present automation as a simple linear list of steps, Make shows the whole flow on a canvas, including branches, filters and error handling.

Key features

The things that make experienced users choose it:

• A visual canvas that shows your entire workflow, branches and all, at a glance.
• Powerful data transformation, routing and filtering between steps.
• Excellent value on operations, which matters once automations run thousands of times a month.
• Built-in error handling and retries for more reliable flows.
• A large (if not quite the largest) library of app integrations.

Why people switch to it

The flow-based builder is the headline. Being able to see branching logic and error handling laid out visually makes complex automations far easier to design and debug than a linear step list. And for the price, the number of operations you get is excellent, the cost advantage compounds as your usage grows.

The trade-off

That power comes with a steeper learning curve than the simplest tools. The app library, while large, is smaller than Zapier's, so it's worth checking your specific integrations exist before you commit. The first complex scenario you build will take longer than you expect; the tenth will take minutes.

Pricing and value

Make's pricing is based on operations, and it's generous compared with rivals, which is exactly why high-volume users gravitate to it. There's a free tier to learn on, and paid plans scale affordably as your automation needs grow.

Who should use Make?

Power users, agencies and anyone running high-volume or branching automations who wants far more for their money. If you only need a couple of simple two-step automations and value the absolute simplest setup, Zapier may suit you better, see our full comparison.

Verdict

If value and flexibility matter more to you than absolute simplicity, Make is the smart pick in automation. Invest a little time in learning the canvas and it becomes one of the highest-leverage tools in your stack.

Frequently asked questions

Is Make better than Zapier?

For value and complex workflows, usually yes, Make is cheaper per operation and handles branching logic better. Zapier wins on ease of use and the size of its app library. See our Make vs Zapier comparison for the full breakdown.

Is Make hard to learn?

It has a steeper learning curve than the simplest automation tools, mainly because it's more powerful. Once the visual canvas clicks, building and debugging complex flows is faster than with a linear step list.

Does Make have a free plan?

Yes. There's a free tier with a monthly allowance of operations, which is enough to learn the tool and run light automations before upgrading.