Best Mailchimp alternatives (2026)
By Will
Mailchimp is where a lot of people start, and where a lot of people leave. As your list grows the bill climbs fast, because you pay for every contact whether they open your emails or not, and the automation still feels limited on cheaper plans. The good news is there are cheaper, simpler tools that do the same job well.
We compared the best Mailchimp alternatives on price, automation, deliverability and ease of use. Moosend is the best value for most people, AWeber is the safest pick if you want a free plan and phone support, and Beehiiv is the one to beat if you are running a proper newsletter.
| # | Tool | Best for | Rating | Pricing | |
|---|---|---|---|---|---|
| 1 | MoosendBest value | Small businesses, Ecommerce | 30-day free trial. Paid plans from around $9/mo, scaling with your list size. | Visit | |
| 2 | AWeberBest free plan and support | Small businesses, Beginners | Free plan up to 500 subscribers. Paid plans from around $15/mo, scaling with your list size. | Visit | |
| 3 | BeehiivBest for newsletters Free up to 2,500 subscribers | Newsletters, Media businesses | Free up to 2,500 subscribers; paid from ~$39/mo | Visit |
#1 · Best value
Moosend
Powerful automation at a fraction of Mailchimp's price, with a clean builder and no per-contact gouging as you grow. The best all-round pick if you want to spend less and still automate properly.
#2 · Best free plan and support
AWeber
A reliable, beginner-friendly tool with a genuine free plan and 24/7 human support. The safest switch if you want hand-holding and do not want to think about deliverability.
#3 · Best for newsletters
Beehiiv
Built for newsletters and audience growth, with referral tools, recommendations and monetisation baked in. The pick if your email list is really a publication.
Switching is easier than it looks: most of these tools import your Mailchimp list and templates in a few clicks, and offer free migrations if you ask. Pick Moosend to cut the bill without losing automation, AWeber if you want a free plan and someone to call, and Beehiiv if growing a newsletter is the whole point.