Best tools
The best CRM tools
CRM software keeps your contacts, deals and customer conversations in one place. Our pick of the tools for small businesses, from all-in-one suites to focused sales pipelines. We have reviewed and compared 4 crm tools. Here are our top picks, with ratings and pricing.
Top picks at a glance
| # | Tool | Rating | Pricing | Best for | |
|---|---|---|---|---|---|
| 1 | EngageBay | 4.5 | Free plan (up to 15 users); paid from ~$12.74/user/mo billed biennially | Small businesses, Solo founders | Visit |
| 2 | HubSpot | 4.4 | Free CRM; paid Starter from ~$15/seat/mo, Professional much higher | Growing teams, Marketing-led businesses | Visit |
| 3 | Pipedrive | 4.3 | No free plan (14-day trial); paid from ~$14/seat/mo billed annually | Sales-led teams, Deal pipelines | Visit |
| 4 | LocalTry | 4.0 | 3-day free trial; Core $59/mo (3 users), Operator $99/mo (10 users), Scale $199/mo (unlimited users, 3 locations). Setup normally $999 (waived in current launch promo). | Local service businesses, Home & field services | Visit |
Latest crm reviews
LocalTry review 2026: a new all-in-one CRM for local businesses
LocalTry is a new AI CRM that aims to run a whole local business in one system. We look at what it offers, and the important caveat that it is brand new.
Pipedrive review 2026: is it worth it for sales teams?
Pipedrive is a focused, sales-first CRM built around a clear visual pipeline. We look at pricing, ease of use and where it falls short.
EngageBay review 2026: the best value all-in-one CRM?
EngageBay bundles marketing, sales and support into one affordable CRM. We tested whether it is the small-business HubSpot alternative it claims to be.